Close this search box.

How to Overcome Fear and Self-Doubt in Business: 4 Strategies to Boost Your Confidence and Performance

There are many obstacles in business, and running your own business may feel like you have entered a house of horrors. But as many a horror movie connoisseur would tell you, the scariest movies are where you realise that the protagonist‘s mind conjured it. As an entrepreneur, a leader, or a professional, you might have to face the reality that your mind is paralysing you with fear and self-doubt. Fear of failure, rejection, criticism, or making mistakes can prevent you from acting. Self-doubt can erode your confidence and make you question your abilities, decisions, and worth. It can stop you from taking risks, pursuing opportunities, and reaching your full potential. Leaving you feeling like a fraud, even when you have achieved great success.

As in the words of William Shakespeare, “Our doubts are traitors, and make us lose the good we oft might win, by fearing the attempt”. (from the play: Measure for Measure)

Fear and self-doubt are natural universal emotions that everyone experiences. Their job is to tell your brain that you are facing something new, uncertain, or important and are, therefore, to be seen as opportunities to grow, learn, and improve.

In this article, I will introduce you to some tools and mindsets you can use as catalysts to overcome your limitations and achieve your potential.

4 strategies to help you overcome fear and self-doubt in business

Strategy 1: Adopt an alter ego that can help you gain some perspective

Fear and self-doubt often stem from negative self-perceptions and limiting beliefs. We may doubt our abilities, intelligence, or experience when faced with challenges. Comparing ourselves to others can also lead to feelings of inadequacy. One effective strategy to overcome this is to tap into an alter ego—a fictional persona representing confidence, courage, or inspiration. By adopting this alter ego mindset, we can detach from our insecurities and approach situations with empowerment.

Strategy 2: View yourself through the lens of others

To combat self-criticism and recognise our achievements, consider viewing yourself from the perspective of others. Imagine how a friend, family member, mentor, or colleague would describe you. What positive qualities and accomplishments would they highlight? By adopting this external viewpoint, you can gain a more balanced assessment of yourself, boost your self-esteem, and recognise your value. For instance, when nervous about a presentation, envision how someone who knows your hard work, expertise, and passion would perceive you—they would likely focus on your strengths and believe in your abilities.

Considering yourself from others’ perspectives provides a balanced and realistic self-assessment. Recognising your value and potential can enhance self-esteem and confidence.

Imagine presenting to a potential client while feeling nervous. You doubt your preparation, anticipate mistakes, and fear their disapproval. Now, envision a colleague or friend observing your presentation. They recognise your hard work, expertise, passion, and value. Would they see you as unprepared or confident?

Most likely, they’d view you positively and be proud.

By viewing yourself through the lens of others, you can borrow some of their confidence and optimism. You can also remind yourself of why you are doing what you are doing and what value you can bring to others.

Strategy 3: Learn to recognise and ignore unhelpful, uninformed feedback

Fear and self-doubt often arise from external factors, including criticism, rejection, and negative feedback. While constructive feedback contributes to growth, not all feedback is accurate or helpful. Some may stem from ignorance, bias, jealousy, or malice. To overcome this, cultivate the ability to discern and dismiss unhelpful feedback. Not every opinion is relevant to your success. Consider the source, motive, and evidence behind the feedback. You can safely disregard it if it lacks credibility, specificity, or factual support. By doing so, you shield yourself from unnecessary stress and conserve energy by avoiding unrealistic expectations.

When faced with negative feedback on your latest project from a client, consider an objective analysis before reacting emotionally. Ask yourself key questions:

Source: Is the feedback from a qualified evaluator with relevant expertise and realistic expectations?

Content: Is it specific, measurable, actionable, and based on evidence? Does it align with other feedback?

Intent: Are they genuinely trying to help you improve, or is there a hidden agenda?

By evaluating feedback objectively, you can avoid personalising it and respond constructively.

When receiving feedback, consider its helpfulness and level of informed insight. Accept it graciously, express gratitude, and outline how you’ll address the points raised if they are constructive. Seek clarification or examples if necessary. Conversely, if the feedback lacks substance, respond politely but confidently. Thank the client, respectfully disagree, and provide counter-evidence or references if applicable. You uphold professionalism, integrity, and self-confidence by discerning between valuable and uninformed feedback.

Strategy 4: Reframe negative self-talk

To overcome fear and self-doubt, consider reframing negative self-talk—a powerful strategy. Negative self-talk, that inner voice suggesting inadequacy or impending failure, can erode confidence and hinder performance. Begin by identifying these patterns and intentionally replacing them with positive alternatives. Challenge irrational thoughts and shift focus from potential pitfalls to positive outcomes. For instance:

Instead of saying ‘I can’t do this’, affirm ‘I can learn how to do this’.

Replace ‘I’m not qualified’ with ‘I have the skills and experience’.

Shift from ‘I fear failure’ to ‘I’m excited to try something new’.

Rather than ‘I don’t deserve this’, acknowledge ‘I have earned this’.

By reframing self-talk, you transform your mindset, enhance self-confidence, and bolster self-efficacy—the belief in your ability to achieve goals.


Your mind may just be holding you back, and it might be time to change your mind. Remember, overcoming fear and self-doubt is a journey. Be kind to yourself, embrace these strategies, and keep moving forward. Fear and self-doubt are normal emotions that most of society deals with, but they don’t have to stop you from pursuing your dreams and reaching your potential. By applying the five strategies above, you can overcome them and build the confidence you need to succeed.


Share this article:


Related Insights

Introduction Before embarking on any journey, it is crucial to have a clear understanding of your current position. Conducting an in-depth self-assessment will provide you with valuable insights into your passions, skills, and areas that require development. By comprehensively understanding your strengths and weaknesses, you will be better equipped to set meaningful and achievable goals ...

Balancing Business and Self: Nurturing Your Identity Beyond Entrepreneurship In the dynamic realm of entrepreneurship, it’s easy to tether our self-worth to the triumphs of our businesses. Yet, it’s crucial to recognise that our identity transcends our professional roles. Striking this equilibrium is not just vital for our mental well-being, but it also unveils a ...

Investing in yourself goes beyond managing your finances. It is about enhancing your professional and personal life. By committing time and effort to the things that matter to you, you can create the life you desire. Whether you are pursuing further education, learning new skills, or doing what makes you happy, this journey is exclusively ...